Mattress Firm
I designed and executed visually compelling marketing campaigns that boosted brand engagement by 40% and led to a 25% increase in conversion rates across key digital platforms. By creating over 150 high-impact digital assets I supported a multi channel strategy that enhanced online visibility by 60%.
Mattress Firm is the largest omni-channel mattress specialty retailer in the United States, offering customers an exceptional personalized experience both in-store and online. Founded in 1986 and headquartered in Houston, Texas, the company operates in 49 states.
Timeline:
5 weeks (2025)
Role:
UI mobile, Branding & Visual Design,
Production Artist
Production Artist
Tools:
Storyline, Photoshop, Illustrator
Mattress Firm
I designed and executed visually compelling marketing campaigns that boosted brand engagement by 40% and led to a 25% increase in conversion rates across key digital platforms. By creating over 150 high-impact digital assets I supported a multi-channel strategy that enhanced online visibility by 60%.
Mattress Firm is the largest omni-channel mattress specialty retailer in the United States, offering customers an exceptional personalized experience both in-store and online. Founded in 1986 and headquartered in Houston, Texas, the company operates in 49 states.
Timeline:
5 weeks (2019)
Role:
UI mobile, Branding & Visual Design,
Production Artist
Production Artist
Tools:
Photoshop, Figma,
Teams, Adobe Experience Manager (AEM)
Teams, Adobe Experience Manager (AEM)
Deliverables:
Updated Brand Guideline, User Flow Diagram
Wireframes, Interactive Prototypes
Preference Testings, Mobile Mockup
Updated Brand Guideline, User Flow Diagram
Wireframes, Interactive Prototypes
Preference Testings, Mobile Mockup