Mattress Firm
I designed and executed visually compelling marketing campaigns that boosted brand engagement by 40% and led to a 25% increase in conversion rates across key digital platforms. By creating over 150 high-impact digital assets I supported a multi-channel strategy that enhanced online visibility by 60%.
Mattress Firm is the largest omni-channel mattress specialty retailer in the United States, offering customers an exceptional personalized experience both in-store and online. Founded in 1986 and headquartered in Houston, Texas, the company operates in 49 states.
Neiman Marcus
To spotlight home designer collections for the fall season, a custom homepage layout was created using Adobe Experience Manager (AEM) and Figma. This was my first time working with these programs, and I found them intuitive for developing an elevated layout and refined visual elements. Collaboration with the team via Microsoft Teams was essential in refining the design and ensuring it aligned with the brand’s seasonal goals.
Neiman Marcus is a luxury department store brand known for offering high-end fashion, designer goods, and premium beauty products. Founded in 1907 in Dallas, Texas, it has built a reputation for exceptional customer service and curated, upscale merchandise. Today, Neiman Marcus remains a leader in the luxury retail space, both in-store and online.
Timeline:
2019
Role:
Designer
Tools:
Photoshop, Figma, Teams,
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM)
Website:
Horchow
I was part of the team that led the redesign of Horchow’s homepage, focusing on enhancing the user experience and aligning the digital aesthetic with the brand’s luxury identity. I introduced one of my favorite shapes, circles, to break up the layout and highlight curated product category sections, helping to showcase Horchow’s sophisticated offerings. The redesign not only improved visual cohesion but also increased user engagement and supported seamless product discovery.
Horchow is a luxury home décor and furniture brand under the Neiman Marcus Group, known for its elegant, timeless design and curated selection of high-quality pieces. From classic to contemporary styles, Horchow offers sophisticated furnishings and décor that elevate everyday living.
Timeline:
2019
Role:
Designer
Tools:
Photoshop, Figma, Teams,
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM)
Website:
Pier 1 Imports
I was responsible for designing a homepage layout, starting with wireframes to map out the structure and user flow. Using Photoshop and Sketch, I developed a clean, visually engaging design that aligned with the brand’s goals. Throughout the project, I collaborated with the team via Slack to ensure feedback was integrated smoothly and efficiently.
Pier 1 Imports is a well-known home furnishings and décor brand, recognized for its unique, globally inspired selection of furniture, textiles, and accessories. Since its founding in 1962, the brand has become a go-to destination for customers seeking distinctive and stylish pieces to personalize their living spaces. Today, Pier 1 continues to offer its curated collections through a strong online presence.